We’re Built for the Ones Who Don’t Quit.

For those who’ve been counted out, knocked down, overlooked - but rose anyway. 

Mabuhay We Rise is the fashion. Mabuhay Athletics is the fuel. 

Together, we are redefining what it means to show up, stand tall, and speak your truth - on the field, in the streets, and everywhere in between.

Mabuhay We Rise

Founded in 2023 by sports literacy advocate Willie Johnson, Mabuhay We Rise turns pain into power and culture into clothing. “Mabuhay” - the Filipino word meaning to live and to rise - is our rallying cry. From urban apparel to ladies’ gym wear and limited-edition streetwear, every piece we create stands for identity and truth, stitched with meaning and made to move.

We design with intention and produce with integrity. Each drop is limited, for exclusivity and to keep our footprint light. We partner with ethical manufacturers who guarantee fair wages and safe working conditions. We're also moving toward sustainability, using organic cotton and recycled polyester, so you can feel good about what you wear — and what it stands for.

We’re an urban clothing brand with a message. When you wear Mabuhay We Rise, you wear your journey and change lives by helping us fund youth programs and tournaments. 

Own the look. Live the vibe.

 SHOP MABUHAY WE RISE

Mabuhay Athletics

Mabuhay Athletics gives athletes space to speak and celebrates those wins that don’t make the scoreboard. We host events, unite communities, and break down entry barriers for emerging athletes who deserve their seat at the table. 

More than highlights - real life, real talk. On TikTok, Instagram, and our podcast, we give athletes, coaches, and trainers the mic. Our Tell Your Story series features real people — no filters, no fakes — sharing their setbacks and comebacks.