MWR NEW DROP "ROCK BOTTOM" 1.20.25

In the Spring of 2023, Willie Johnson, a passionate advocate of Sports literacy born in 1982 found himself inspired by Intertwining realms of Sport and Fashion. The World was in the midst of turbulent times, and the shared human experience of perseverance despite hardship was more palpable than ever. Willie saw this as an opportunity to channel the spirit of resilience into something tangible, something accessible, and the MW collection - Mabuhay We Rise was born. This clothing line was not merely about fashion; it was a reflection of Filipino term 'Mabuhay', symbolizing the jubilant spirit of rising, thriving, and rejoicing in life despite the odds.

The Mabuhay We Rise collection was a confluence of sports literacy and fashion innovation. It embraced the power of sport, designing clothing pieces that were not just aesthetically pleasing but also functional to universal life. Each piece of clothing was also embedded with a store, a symbol of Triumph over adversity, a metaphor of human resilience. The brand's logo, an M holding the W became a universal symbol of rising, echoing the essence of 'Mabuhay - We Rise' in every garment.

The brand resonated deeply with its audience, quick gaining international acclaim. Sport enthusiasts and athletes worldwide began donning Mabuhay We Rise apparel, making a statement, a pledge of resilience, every time they wore it. The clothing line served as a reminder that, just as in sports, life is about falling, rising, learning and growing. Willie Johnson had not just created a brand; he had sparked a movement, a global testament to the universal to the universal human spirit of resilience, epitomized in two words - Mabuhay We Rise